At Alori, we believe hormone health shouldn’t feel complicated, clinical, or like a last resort. It should feel doable. Effective. And like you’re finally working with your body, not against it.
Hormonal imbalance doesn’t just mess with your cycle.
It affects your mood, energy, sleep, skin, weight, and even your ability to cope with stress. But most wellness brands try to fix it with a one-size-fits-all formula or a trendy quick-fix.
Hormones are messengers. They impact everything; your energy, your mood, your ability to handle stress, your weight, your sleep. And when they’re off, even just a little? You feel it everywhere.
Our formulas support the systems responsible for keeping your hormones in check:
It’s not about doing a million things. It’s about doing the right things and giving your body what it needs to do what it’s already built to do.
We’re serious about the science, but not so serious about everything else. We’re not here to judge your morning routine, shame your snacks, or tell you to meditate your hormones away. We’re here to offer real tools for real life. Whether you’re crying over a TikTok ad or rage-cleaning your kitchen mid-luteal phase—we’ve got you.
This is wellness for women who want to feel like themselves again. Without gatekeeping, overwhelm, or fluff.
Karalyn Zamora
I’ve spent my career launching wellness products—from being a founding team member at Gravity Blankets (yes, the OG weighted blanket) to creating brands like Yana Sleep and Recoop. But Alori is extra special.
After years of being on and off medications for anxiety, depression, ADHD, and PMDD—and dealing with constant misdiagnoses—I realized what I actually needed was hormone support.
I started tracking my symptoms, digging into the science, and formulating products for myself. Then I shared them with friends who were going through the same things—burnout, mood swings, bloating, brain fog. And they worked. So I kept going.
Now, I’m pharmaceutical-free and feeling better than I ever have. I created Alori—named after my parents, Alfred and Laureen—to help more women feel clear, grounded, and in control again.
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